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Q. How do I find dealer cost? A. Dealer cost can be confusing to most consumers. Finding dealer cost starts with the actual factory invoice, or invoice price. Next comes 'holdback'. Holdback figures into dealer cost since it is a discount off of the factory invoice that car manufacturers give to the dealers for advertising and other expenses. Holdback usually reduces dealer cost by a few hundred dollars. The exact amount is often right on the factory invoice. The next item in determining dealer cost are factory to dealer incentives or rebates. These can be tricky to find out about, since they are generally not advertised. Check the dealer cost section of our free buyers guide for more info on these, or try our free price finder service for specific price information on the car you want. Lastly, there are factory to consumer rebates. Sometimes these take the form of low financing deals rather than actually affecting dealer cost. They are always advertised and can significantly lower the price of the car you want.
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